Investing for Humans

Wealthsimple is a different kind of financial company trusted by over 2.5 million people. Their simple financial tools make it easy for anyone to invest and accumulate wealth over time. The problem? Money can be weird for some of us mere mortals who don’t own boats. But it’s also important to demystify it.

That’s why Wealthsimple’s award-winning online magazine creates thoughtful, compelling content to help clients understand how money works in their lives and in the world. By venturing beyond what we’ve come to expect from financial services brands, I pitched and wrote several long-form reported pieces that aim to humanize money with a focus on humor. These stories are meant to feel relatable, not like they were dreamt up by old dudes in cufflinks.