Building a Community on Spotify

Ellevest is a fintech company with an online community of more than 3 million women working toward financial equality. In the company’s first podcast campaign, we wanted to galvanize potential Ellevest members by unpacking why women need their own investing app. This creative aims to introduce Ellevest to women who don’t know the brand (yet!), and emphasize just how easy it is to start investing right now.

In these pre and mid roll scripts, I highlight Ellevest’s gender-focused algorithm in an uncomplicated way and make the case that you should in invest in your dreams now so you can, you know, go ahead and live them. This is the kind of thing you’d share in your group chat.